The Masterson Method® Integrated Equine Performance Bodywork® was established by Jim Masterson as a system in which horse owners learn to recognize and use the horse’s response to touch to find and release accumulated tension in key junctions of the body. In contrast to most traditional modalities of massage, it enables the horse to actively participate in the process of releasing tension. Absorbine® celebrates our sponsorship of The Masterson Method as an excellent addition to our long tradition of equine wellness. Jim Masterson and his revolutionary method of equine massage align naturally with Absorbine® products and our mission. The Masterson Method’s® innovative technique, concern for wellness, and celebration of the human-equine bond are qualities that our products can stand by, and we have witnessed the impressive results ourselves.