Time to Ride is dedicated to spreading a love of horses to those who have not yet had the opportunity to be introduced to them. Through their platform they offer a way for people new to horses to search for horse opportunities in their area, such as lessons, camps, or shows. At the same time, those in the horse business are able to connect with new riders seeking horse activities. Time to Ride’s marketing program provides horse professionals with a tool kit that they can leverage to make connections with those searching for horse experiences in their community. Through their “Pledge to Take a Friend Riding”, Time to Ride is inspiring a new group of people who will have the luck of experiencing the physical, mental, and emotional benefits of horses and riding. Focusing on one encounter at a time, one horse at a time, has been proven as an effective way to counteract the challenges of increased cost and decreased land that are facing the equine industry. Here at Absorbine® we recognize the importance of supporting efforts to grow the industry and introducing the incredible benefits of horses to the broader population. We are happy to support an organization that is dedicated to this work.